• Attentional biases towards familiar and unfamiliar foods in children. The role of food neophobia

      Maratos, Frances A.; Staples, Paul; University of Derby (2015-04-08)
      Familiarity of food stimuli is one factor that has been proposed to explain food preferences and food neophobia in children, with some research suggesting that food neophobia (and familiarity) is at first a predominant of the visual domain. Considering visual attentional biases are a key factor implicated in a majority of fear-related phobias/anxieties, the purpose of this research was to investigate attentional biases to familiar and unfamiliar fruit and vegetables in 8 to 11 year old children with differing levels of food neophobia. To this end, 70 primary aged children completed a visual-probe task measuring attentional biases towards familiar and unfamiliar fruit/vegetables, as well as the food neophobia, general neophobia and willingness to try self-report measures. Results revealed that as an undifferentiated population all children appeared to demonstrate an attentional bias toward the unfamiliar fruit and vegetable stimuli. However, when considering food neophobia, this bias was significantly exaggerated for children self-reporting high food neophobia and negligible for children self-reporting low food neophobia. In addition, willingness to try the food stimuli was inversely correlated with attentional bias toward the unfamiliar fruits/vegetables. Our results demonstrate that visual aspects of food stimuli (e.g. familiarity) play an important role in childhood food neophobia. This study provides the first empirical test of recent theory/models of food neophobia (e.g. Brown & Harris, 2012). Findings are discussed in light of these models and related anxiety models, along with implications concerning the treatment of childhood food neophobia.
    • Exploring the experience of novelty when viewing creative adverts: An ERP study.

      Zhou, Shujin; Yin, Yue; Yu, Tingting; Stupple, Edward J. N.; Luo, Junlong; Shanghai Normal University; University of Derby (Frontiers, 2018-04-09)
      The electrophysiological correlates of experiencing novelty in creative advertising were studied in 28 healthy subjects using event-related potentials. Participants viewed images that were difficult to interpret until a description was presented providing either a creative description (CD) featuring an unexpected description of the image based on the original advertisement, or a normal description (ND), which was a literal description of the image (and served as a baseline condition). Participants evaluated the level of creativity of the description. The results showed that the N2 amplitude was higher for CDs than for NDs across middle and right scalp regions between 240 and 270 ms, most likely reflecting conflict detection. Moreover, CDs demonstrated greater N400 than NDs in a time window between 380 and 500 ms, it is argued that this reflects semantic integration. The present study investigates the electrophysiological correlates of experiencing novelty in advertising with ecologically valid stimuli. This substantially extends the findings of earlier laboratory studies with more artificial stimuli.