• The contribution that a co-design approach can make to idea generation for workplace travel plans

      Ross, Tracy; Mitchell, Val; May, Andrew; Sims, Ruth; Loughborough University (Universities' Transport Study Group (UTSG), 2013)
      This study proposed the cooperative processes of ‘co-design’ as a means by which to increase ‘active’ participation in the early stages of workplace travel plan development. In particular, the research takes a first step towards a quantitative comparison of solutions/ideas generated using a co-design approach versus the more traditional methods normally used in travel planning by comparing the number, originality, breadth and type of ideas generated. One group of staff took part in a co-design study and another in a non-co-design study. The main findings were that co-design techniques appear to: encourage a greater number of ideas overall, a greater number of ideas that are innovative in the specific organisational context and different types of idea (particularly ones that tend towards more psychological-based interventions). However both approaches are similar in terms of the global innovativeness of the ideas they generate which was generally low.
    • Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions

      Mitchell, Val; Ross, Tracy; May, Andrew; Sims, Ruth; Parker, Christopher J.; Loughborough University (Informa UK Limited, trading as Taylor & Francis Group, 2015-12-29)
      This paper presents an empirical comparison of idea generation within the context of reducing the number of single occupancy car journeys to and from a UK university campus. Separate co-design and consultative groups were matched with respect to 1) creativity when problem solving, 2) normal commuting mode and 3) intention to adopt sustainable behaviours. The co-design group generated a significantly greater number of innovative ideas than the consultative group (using an email based methodology); however this was due to the greater number of total ideas (rather than the higher proportion of innovative ideas) generated by this group. The co-design group was able to think more systemically about potential solutions and generate proposals that were not either linked to their own commute mode, or aligned with any one specific mode of transport. The findings suggest that co-design offers benefits as a process for idea generation within the sustainable travel context as it promotes idea generation and a more holistic perspective on the problem and potential solutions.