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Moving from information provision to co-careering: Integrated guidance as a new approach to e-guidance in NorwayNorway has invested heavily in its career guidance system. This has allowed it to move rapidly from a relatively weak guidance system to an innovative and emergent one. One of the advantages of the historic lack of development of career guidance in the country has been the opportunity to learn from the mistakes of others and to try out new and innovative approaches. A key opportunity that the country is keen to make the most of is the potential to use digital technologies to support guidance. Following a process of exploration of this issue the government has resolved to establish an e-guidance service located in Tromsø. However, at present the nature of this service is unclear. In this article we argue that that the concepts of (1) integrated guidance, (2) instructional design and (3) co-careering should be at the heart of the new service and indeed at the heart of the delivery of guidance across Norway.