Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study.

Hdl Handle:
http://hdl.handle.net/10545/622310
Title:
Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study.
Authors:
Alonso, Abel Duarte; Sakellarios, Nikolaos; Alexander, Nevil; O'Brien, Seamus
Abstract:
Purpose The purpose of this study is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a framework based on the resourced-based theory of the firm and the theory of innovation. The areas investigated include participants’ perceived strengths of their craft brewery, involvement in innovative practices, opportunities for the craft brewing firm, and potential differences related to these areas based on demographic characteristics of participants and their breweries. Design/methodology/approach Given its growing significance and economic contribution, the United States’ craft brewery industry was chosen for this study. An online questionnaire was designed to gather data from craft brewery operators across the nation. Findings Product and service quality, knowledge, reputation and expertise were revealed as key strengths, while creating new recipes and using social media tools were the most considered ways of innovating. Furthermore, opportunities were perceived through craft beer tourism, increased consumption, and quality improvements. Statistically significant differences emerged, particularly based on production levels, staff numbers, and involvement/no involvement in exports. Various associations between the findings and the adopted theoretical frameworks were revealed. Originality/value In terms of originality, the proposed refinement based on the adopted theoretical frameworks and findings facilitates understanding of the significance of resources and innovation, particularly for firms operating in a growing industry. Regarding value, the findings have important implications for the industry, for instance, in the marketing of craft brewing, as well as in the development of new craft brewing products.
Affiliation:
Liverpool John Moores University; Edith Cowan University; University of Derby
Citation:
Alonso, A. D. et al (2018) 'Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study', Asia Pacific Journal of Marketing and Logistics, DOI: 10.1108/APJML-05-2017-0105
Publisher:
Emerald
Journal:
Asia Pacific Journal of Marketing and Logistics
Issue Date:
21-Feb-2018
URI:
http://hdl.handle.net/10545/622310
DOI:
10.1108/APJML-05-2017-0105
Additional Links:
http://www.emeraldinsight.com/doi/10.1108/APJML-05-2017-0105
Type:
Article
Language:
en
ISSN:
13555855
Sponsors:
Edith Cowan University
Appears in Collections:
Derby Business School

Full metadata record

DC FieldValue Language
dc.contributor.authorAlonso, Abel Duarteen
dc.contributor.authorSakellarios, Nikolaosen
dc.contributor.authorAlexander, Nevilen
dc.contributor.authorO'Brien, Seamusen
dc.date.accessioned2018-03-14T16:03:33Z-
dc.date.available2018-03-14T16:03:33Z-
dc.date.issued2018-02-21-
dc.identifier.citationAlonso, A. D. et al (2018) 'Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study', Asia Pacific Journal of Marketing and Logistics, DOI: 10.1108/APJML-05-2017-0105en
dc.identifier.issn13555855-
dc.identifier.doi10.1108/APJML-05-2017-0105-
dc.identifier.urihttp://hdl.handle.net/10545/622310-
dc.description.abstractPurpose The purpose of this study is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a framework based on the resourced-based theory of the firm and the theory of innovation. The areas investigated include participants’ perceived strengths of their craft brewery, involvement in innovative practices, opportunities for the craft brewing firm, and potential differences related to these areas based on demographic characteristics of participants and their breweries. Design/methodology/approach Given its growing significance and economic contribution, the United States’ craft brewery industry was chosen for this study. An online questionnaire was designed to gather data from craft brewery operators across the nation. Findings Product and service quality, knowledge, reputation and expertise were revealed as key strengths, while creating new recipes and using social media tools were the most considered ways of innovating. Furthermore, opportunities were perceived through craft beer tourism, increased consumption, and quality improvements. Statistically significant differences emerged, particularly based on production levels, staff numbers, and involvement/no involvement in exports. Various associations between the findings and the adopted theoretical frameworks were revealed. Originality/value In terms of originality, the proposed refinement based on the adopted theoretical frameworks and findings facilitates understanding of the significance of resources and innovation, particularly for firms operating in a growing industry. Regarding value, the findings have important implications for the industry, for instance, in the marketing of craft brewing, as well as in the development of new craft brewing products.en
dc.description.sponsorshipEdith Cowan Universityen
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urlhttp://www.emeraldinsight.com/doi/10.1108/APJML-05-2017-0105en
dc.rightsArchived with thanks to Asia Pacific Journal of Marketing and Logisticsen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectMicrobreweriesen
dc.subjectBeeren
dc.subjectCraft breweriesen
dc.titleStrengths, innovation, and opportunities in a burgeoning industry: An exploratory study.en
dc.typeArticleen
dc.contributor.departmentLiverpool John Moores Universityen
dc.contributor.departmentEdith Cowan Universityen
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journalAsia Pacific Journal of Marketing and Logisticsen
dc.contributor.institutionLiverpool John Moores University Liverpool United Kingdom of Great Britain and Northern Ireland-
dc.contributor.institutionUniversity of Derby Derby United Kingdom of Great Britain and Northern Ireland-
dc.contributor.institutionEdith Cowan University Faculty of Business and Law Joondalup Australia-
dc.contributor.institutionLiverpool John Moores University Liverpool United Kingdom of Great Britain and Northern Ireland-
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