Hdl Handle:
http://hdl.handle.net/10545/621562
Title:
Portfolio of major events in Auckland: characteristics, perspectives and issues
Authors:
Antchak, Vladimir ( 0000-0003-1395-4391 )
Abstract:
Although event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an ‘agnostic’ attitude to the compositional structure of the portfolio, an intensive bidding campaign and leveraging strategies. The current city’s reputation awards, successful event bids and positive economic indicators justify this approach. The identified issues, including a supply-led nature of the event portfolio and its predominantly quantitative measures of success, call for a revalidation of the approach. The results of the study contribute to the ongoing discourse about the value of event portfolios and their sustainable design in different urban destinations.
Affiliation:
University of Derby
Citation:
Antchak, V. (2017) 'Portfolio of major events in Auckland: characteristics, perspectives and issues', Journal of Policy Research in Tourism, Leisure and Events, DOI: 10.1080/19407963.2017.1312421
Publisher:
Taylor and Francis
Journal:
Journal of Policy Research in Tourism, Leisure and Events
Issue Date:
11-Apr-2017
URI:
http://hdl.handle.net/10545/621562
DOI:
10.1080/19407963.2017.1312421
Additional Links:
https://www.tandfonline.com/doi/full/10.1080/19407963.2017.1312421
Type:
Article
Language:
en
ISSN:
19407963
EISSN:
19407971
Sponsors:
N/A
Appears in Collections:
Department of Hotel, Resort & Spa Management

Full metadata record

DC FieldValue Language
dc.contributor.authorAntchak, Vladimiren
dc.date.accessioned2017-04-25T14:14:21Z-
dc.date.available2017-04-25T14:14:21Z-
dc.date.issued2017-04-11-
dc.identifier.citationAntchak, V. (2017) 'Portfolio of major events in Auckland: characteristics, perspectives and issues', Journal of Policy Research in Tourism, Leisure and Events, DOI: 10.1080/19407963.2017.1312421en
dc.identifier.issn19407963-
dc.identifier.doi10.1080/19407963.2017.1312421-
dc.identifier.urihttp://hdl.handle.net/10545/621562-
dc.description.abstractAlthough event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an ‘agnostic’ attitude to the compositional structure of the portfolio, an intensive bidding campaign and leveraging strategies. The current city’s reputation awards, successful event bids and positive economic indicators justify this approach. The identified issues, including a supply-led nature of the event portfolio and its predominantly quantitative measures of success, call for a revalidation of the approach. The results of the study contribute to the ongoing discourse about the value of event portfolios and their sustainable design in different urban destinations.en
dc.description.sponsorshipN/Aen
dc.language.isoenen
dc.publisherTaylor and Francisen
dc.relation.urlhttps://www.tandfonline.com/doi/full/10.1080/19407963.2017.1312421en
dc.rightsArchived with thanks to Journal of Policy Research in Tourism, Leisure and Eventsen
dc.subjectEvent policyen
dc.subjectMajor eventsen
dc.subjectEvent portfolioen
dc.subjectDestination marketingen
dc.subjectDestination managementen
dc.subjectEvent tourismen
dc.subjectTourismen
dc.titlePortfolio of major events in Auckland: characteristics, perspectives and issuesen
dc.typeArticleen
dc.identifier.eissn19407971-
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journalJournal of Policy Research in Tourism, Leisure and Eventsen
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