The role of co-creation in corporate branding: the case of a Higher Education Institution

Hdl Handle:
http://hdl.handle.net/10545/620954
Title:
The role of co-creation in corporate branding: the case of a Higher Education Institution
Authors:
Spry, L.; Foster, Carley ( 0000-0003-2462-5155 ) ; Pich, Christopher
Affiliation:
Nottingham Trent University
Citation:
SPRY, L., FOSTER, C and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Finland, April, 2015.
Issue Date:
2015
URI:
http://hdl.handle.net/10545/620712; http://hdl.handle.net/10545/620954
Additional Links:
http://irep.ntu.ac.uk/25933/
Type:
Meetings and Proceedings
Appears in Collections:
Centre for Business Improvement

Full metadata record

DC FieldValue Language
dc.contributor.authorSpry, L.en
dc.contributor.authorFoster, Carleyen
dc.contributor.authorPich, Christopheren
dc.date.accessioned2016-11-09T12:52:20Z-
dc.date.accessioned2016-11-22T16:38:00Z-
dc.date.available2016-11-22T16:38:00Z-
dc.date.issued2015en
dc.identifier.citationSPRY, L., FOSTER, C and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Finland, April, 2015.en
dc.identifier.urihttp://hdl.handle.net/10545/620712-
dc.identifier.urihttp://hdl.handle.net/10545/620954-
dc.relation.urlhttp://irep.ntu.ac.uk/25933/en
dc.titleThe role of co-creation in corporate branding: the case of a Higher Education Institutionen
dc.typeMeetings and Proceedingsen
dc.contributor.departmentNottingham Trent Universityen
dc.conference.nameAcademy of Marketing 10th Global Brand Conference, Finland, April, 2015en
dc.conference.locationFinlanden
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