Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access

Hdl Handle:
http://hdl.handle.net/10545/620689
Title:
Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access
Authors:
Wiltshier, Peter; Griffiths, Maureen
Abstract:
Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way'.
Affiliation:
University of Derby
Citation:
Wiltshier, Peter and Griffiths, Maureen (2016) "Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access," International Journal of Religious Tourism and Pilgrimage: Vol. 4: Iss. 7, Article 2.
Publisher:
Dublin Institute of Technology
Journal:
International Journal of Religious Tourism and Pilgrimage
Issue Date:
2016
URI:
http://hdl.handle.net/10545/620689
Additional Links:
http://arrow.dit.ie/ijrtp/; http://arrow.dit.ie/ijrtp/vol4/iss7/2/
Type:
Article
Language:
en
ISSN:
2009-7379
Appears in Collections:
Department of Hotel, Resort & Spa Management

Full metadata record

DC FieldValue Language
dc.contributor.authorWiltshier, Peteren
dc.contributor.authorGriffiths, Maureenen
dc.date.accessioned2016-11-03T15:23:45Z-
dc.date.available2016-11-03T15:23:45Z-
dc.date.issued2016-
dc.identifier.citationWiltshier, Peter and Griffiths, Maureen (2016) "Management Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and access," International Journal of Religious Tourism and Pilgrimage: Vol. 4: Iss. 7, Article 2.en
dc.identifier.issn2009-7379-
dc.identifier.urihttp://hdl.handle.net/10545/620689-
dc.description.abstractThrough a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness of services and products and mapping those to our marketing practices are the first two tools in the toolkit. Analysis and synthesis through primary research enables cleric and manager to grasp visitors’ and worshippers’ needs and develop audiences for sites. Fourthly we present the importance of maintenance and plans for developing sites to accommodate factors in both internal and external environments that acknowledge the requirement to remain competitive. Next, the importance of networks, grappling with the wider community and perhaps establishing a wider, even global, reach, is appraised as important. In seeking to tap into resources traditionally not employed in managing religious and pilgrimage sites we elevate the need for an enterprise culture (this enterprise culture is seen in the other papers in this special issue). The final offer includes dimensions of volunteering, nontraditional support networks, altruism and philanthropy which we name as ‘the third way'.en
dc.language.isoenen
dc.publisherDublin Institute of Technologyen
dc.relation.urlhttp://arrow.dit.ie/ijrtp/en
dc.relation.urlhttp://arrow.dit.ie/ijrtp/vol4/iss7/2/en
dc.subjectReligionen
dc.subjectpilgrimageen
dc.subjectManagementen
dc.subjectDevelopmenten
dc.subjectToolkitsen
dc.titleManagement Practices for the Development of Religious Tourism Sacred Sites: Managing expectations through sacred and secular aims in site development; report, store and accessen
dc.typeArticleen
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journalInternational Journal of Religious Tourism and Pilgrimageen
This item is licensed under a Creative Commons License
Creative Commons
All Items in UDORA are protected by copyright, with all rights reserved, unless otherwise indicated.