Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process

Hdl Handle:
http://hdl.handle.net/10545/613668
Title:
Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process
Authors:
Pianosi, Monica; Bull, Richard; Murtagh, Fionn ( 0000-0002-0589-6892 )
Abstract:
Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Jürgen Habermas, uses what was termed “communicative action”. An orientation in Habermas’s work, that we use, is analysis of communication or discourse. For this, we take Twitter social media. In our case study, we map the discourse semantically, using the correspondence analysis platform for such latent semantic analysis. This permits qualitative and quantitative analytics. Our case study is a set of eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. Using the data gathered in these Twitter campaigns, we sought to map them, and hence to track the flow of the Twitter discourse. This mapping was achieved through semantic embedding. The semantic distance between an initiating act and the aggregate semantic outcome is used as a measure of process effectiveness.
Affiliation:
University of Derby
Citation:
Murtagh, F., Pianosi, M., and Bull, R. 'Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process' 2015, 50 (4):1675 Quality & Quantity
Publisher:
Springer
Journal:
Quality & Quantity
Issue Date:
2-Jun-2015
URI:
http://hdl.handle.net/10545/613668
DOI:
10.1007/s11135-015-0228-7
Additional Links:
http://link.springer.com/10.1007/s11135-015-0228-7
Type:
Article
Language:
en
ISSN:
0033-5177; 1573-7845
Appears in Collections:
Department of Electronics, Computing & Maths

Full metadata record

DC FieldValue Language
dc.contributor.authorPianosi, Monicaen
dc.contributor.authorBull, Richarden
dc.contributor.authorMurtagh, Fionnen
dc.date.accessioned2016-06-20T08:58:51Zen
dc.date.available2016-06-20T08:58:51Zen
dc.date.issued2015-06-02en
dc.identifier.citationMurtagh, F., Pianosi, M., and Bull, R. 'Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process' 2015, 50 (4):1675 Quality & Quantityen
dc.identifier.issn0033-5177en
dc.identifier.issn1573-7845en
dc.identifier.doi10.1007/s11135-015-0228-7en
dc.identifier.urihttp://hdl.handle.net/10545/613668en
dc.description.abstractOur primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Jürgen Habermas, uses what was termed “communicative action”. An orientation in Habermas’s work, that we use, is analysis of communication or discourse. For this, we take Twitter social media. In our case study, we map the discourse semantically, using the correspondence analysis platform for such latent semantic analysis. This permits qualitative and quantitative analytics. Our case study is a set of eight carefully planned Twitter campaigns relating to environmental issues. The aim of these campaigns was to increase environmental awareness and behaviour. Each campaign was launched by an initiating tweet. Using the data gathered in these Twitter campaigns, we sought to map them, and hence to track the flow of the Twitter discourse. This mapping was achieved through semantic embedding. The semantic distance between an initiating act and the aggregate semantic outcome is used as a measure of process effectiveness.en
dc.language.isoenen
dc.publisherSpringeren
dc.relation.urlhttp://link.springer.com/10.1007/s11135-015-0228-7en
dc.rightsArchived with thanks to Quality & Quantityen
dc.subjectCorrespondence analysisen
dc.subjectSemanticsen
dc.subjectMultivariate data analysisen
dc.subjectText analysisen
dc.subjectVisualizationen
dc.subjectSocial Mediaen
dc.titleSemantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze processen
dc.typeArticleen
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journalQuality & Quantityen
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